Mark Williams Snooker Shop Ltd

Mark Williams Snooker Shop Ltd is the official store for the three-time World Snooker Champion. It came through the sport rather than a pitch — two decades of relationships and marketing work in elite cue sports, not a cold approach — and was then built from scratch: no site before it, no other agency since, one developer from day one. The brief was never “a shop for a famous player”. A champion’s name wins attention; it does not win repeat orders from serious players, who buy on the tip, the chalk and the cue rather than the badge. To work, the store had to stand up against established snooker retailers on what players actually search for, and handle what a normal shop does not: signed memorabilia, exhibition bookings and club supply.

A bespoke WooCommerce storefront, run as an ongoing commercial partnership rather than a delivered project. Whole ranges have gone to market through it since launch — the Legends cue tip range, the Chris Henry ball collaboration, the MW x Taom V10 special edition chalk and the QLine sighting aid — each with its own product pages, launch and search strategy. It has worked: the store no longer trades on the champion’s name alone. “Legends tips” ranks first on its own, the Chris Henry balls rank second, and the shop now pulls generic category demand — “snooker cue tips” draws 13,000 impressions a year against established retailers. Traffic more than doubled year on year while average position improved from 13.7 to 10.1.