KC Baits
KC Baits is a Norwich-based maker of handmade carp fishing boilies, glugs and particle mixes, sold direct through an online shop.

What they needed.
KC Baits is a small carp fishing bait business in Norwich, UK, founded in 2022 by Ki Chapman. It hand-makes boilies (pop-up and shelf-life), particle mixes and liquid glugs in flavours such as Creamy Catch, Fruity Tutti and Liver Loader, made fresh to order rather than mass-produced. The agency built an eCommerce website with a product shop and a fishing-advice blog. The brand emphasises freshness, small-batch production and made-to-order quality.
Our approach.
An eCommerce website pairing a product catalogue/shop (boilies, glugs, particle mixes with per-flavour pricing) with content-marketing blog articles on carp fishing tactics, plus standard About and Contact pages and links to active social media. The design supports a small artisan bait brand selling direct to anglers.
The work, piece by piece.
eCommerce Development
A full online store — product catalogue, basket and secure checkout configured end-to-end, ready to sell from day one.
Web Design
Bespoke, mobile-first page design — layout, type and imagery built around the brand and the actions that matter, not squeezed into a template.
Other projects.
A few more we are proud of.
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