Web Design · Case study · Completed August 2018

VisOvum Ltd

VisOvum is a Norwich-based femtech startup developing an AI-powered at-home device for fertility and gynaecological health.

VisOvum Ltd — Web Design project by Xpose
SectorHealth & Wellbeing
ServicesWeb Design
CompletedAugust 2018
The brief

What they needed.

VisOvum Ltd is an early-stage health-technology company based in Norwich, Norfolk (Companies House no. 12817691), founded by Yvonne Ridge. It is developing a portable, self-use AI device that brings fertility and gynaecology care into the home as a more affordable alternative to clinic visits. The website needed to communicate a pre-launch medical-device concept to investors, partners, and prospective users: explaining the product proposition, the market opportunity, the founding and advisory team, and providing contact and scheduling functions.

What we did

Our approach.

Built a professional marketing/brochure site that presents the product concept and value props (self-use, affordability, AI), profiles the founding team and medical advisory board, outlines the market opportunity, and provides lead-capture via contact form and scheduling tool. Includes standard legal pages (privacy policy) and company registration details.

What we delivered

The work, piece by piece.

Web Design

Bespoke, mobile-first page design — layout, type and imagery built around the brand and the actions that matter, not squeezed into a template.

More work

Other projects.

A few more we are proud of.

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