Web Design · Case study · Completed July 2017

The Finishing Touch Norfolk Ltd

Norwich-based maker of bespoke curtains, blinds and soft furnishings, offering a measuring and fitting service for domestic and commercial clients.

The Finishing Touch Norfolk Ltd — Web Design project by Xpose
SectorProperty & Interiors
ServicesWeb Design
CompletedJuly 2017
The brief

What they needed.

The Finishing Touch Norfolk supply and fit curtains, blinds and soft furnishings across the county. An old site, replaced — the kind of business that sells on being seen to do good work, where a dated website undercuts a trade that is otherwise all about craft and finish. The job was to bring the site up to the standard of the work itself and make it findable for the specific things people actually search for.

What we did

Our approach.

A clean brochure site organised around the product lines — curtains, blinds, made-to-measure soft furnishings — with the local SEO built around the specific searches rather than generic ones. It holds tenth for “curtain shops norwich” and reaches “curtain makers norwich” and “blinds norwich” too, the kind of specific, high-intent terms a general interiors site would not bother chasing.

The results

What changed.

Real outcomes for a real business.

420
clicks from Google in 12 months
#10
for “curtain shops norwich”
22k
search impressions in 12 months

Measured in Google Search Console, 12 months to 15 July 2026.

What we delivered

The work, piece by piece.

Web Design

Bespoke, mobile-first page design — layout, type and imagery built around the brand and the actions that matter, not squeezed into a template.

More work

Other projects.

A few more we are proud of.

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