SightRight
A sharp, conversion-focused site for a performance-coaching brand.
What they needed.
SightRight is a sighting and coaching system for cue sports, delivered through a network of accredited coaches working with players from club level up to the professional game. It had outgrown a marketing site. A coaching network does not just need describing — players have to be able to find an accredited coach near them, understand the method before committing to it, and book a session; coaches need somewhere to be found and a diary that fills. What was needed was the infrastructure to run a network, with the marketing in front of it rather than instead of it.
Our approach.
We built SightRight’s online presence and then expanded it into the whole infrastructure behind the network, across two sites — the global cue sports network and the coach platform — including the coach booking system that connects players to accredited coaches. It was built as a system rather than a set of pages: coaches, accreditation, locations, availability and bookings, with the method explained in front of it for players deciding whether the approach is for them. This describes the platform as we built and ran it, accurate as of 2024.
The work, piece by piece.
Web Design
Bespoke, mobile-first page design — layout, type and imagery built around the brand and the actions that matter, not squeezed into a template.
Other projects.
A few more we are proud of.
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