Lex Plumbing & Heating
Norwich, Norfolk plumbing and heating engineer run by Alex, covering bathrooms, oil boilers and general plumbing.
What they needed.
Lex Plumbing & Heating are plumbing and heating engineers covering Norwich, Long Stratton and south Norfolk — installations, repairs, heating and water treatment. A growing client we have worked with over time rather than a one-off build: like most trades, the site did not need to be complicated, but which searches it goes after matters more than the site itself — “plumbers near me” is fought over by everyone, while specific, local work is not.
Our approach.
A clean brochure site with a clear route to the phone, and ongoing SEO aimed at the searches worth winning rather than the loudest ones — the kind of work that compounds rather than a one-off launch push. It shows: clicks are up 185% and impressions up 77% year on year, holding fourth for “plumber long stratton” and seventh for “water softener norwich”, a specialism most plumbers do not chase. Growth has cooled since a January peak, which is worth watching rather than ignoring, but the year-on-year trend is real.
What changed.
Real outcomes for a real business.
Measured in Google Search Console, 12 months to 15 July 2026.
The work, piece by piece.
Web Design
Bespoke, mobile-first page design — layout, type and imagery built around the brand and the actions that matter, not squeezed into a template.
Other projects.
A few more we are proud of.
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