Ivy Floral Events

Ivy Floral Events is a wedding and events florist in Norwich, and a long-term client rather than a single project — an interesting one, because floristry does not sell the way most local trades do. A wedding florist is chosen months in advance on style and trust, browsed rather than searched for in a hurry, and the products people search for — log rounds, wooden slices, styling props — sit alongside the arrangements themselves.

A visual, portfolio-led site built around real work and styling, developed with the client over time rather than delivered once and left. It reaches beyond the obvious “wedding florist norwich” search (where it holds ninth) into the specific product terms brides and stylists actually use — “log rounds” and “wooden rounds” both rank, which is the kind of demand a generic florist site would never think to chase.