Adande Refrigeration Ltd

Adande came to us in 2018 on a slow, ageing WooCommerce build that was not fit for what the business actually is. Adande Refrigeration manufactures the refrigerated drawer — chef bases, prep counters, cassette and under-counter units for professional kitchens — and wins work through specification, trade and distribution across Europe and the US. It does not sell through a checkout. The site had been built as a shop when the job was to present a product range, win the spec and generate trade enquiry, in each territory’s own language. Speed made it worse: a heavy store front end on an equipment catalogue that nobody was going to add to a basket.

We took the store out — no cart, no checkout — and rebuilt it as an edge-served brochure around the product range, projects, news and aftercare, cached at Bunny so pages answer in about 0.3s. It has since grown into an estate of seven territory domains: adande.co.uk and adande.com, plus adande.de, adande.es, adande.be, adanderefrigeration.fr and adanderefrigeration.nl, each carrying properly translated German, Spanish, French and Dutch copy rather than a machine-translated afterthought. This is not a build-and-leave: since 2018 we have grown it year on year with SEO, paid search and ongoing technical work, and we research the refrigeration market to understand what specifiers actually search for.