What Is a Google Knowledge Panel and How Do You Get One?

A Knowledge Panel is the box that appears on the right side of Google’s search results (or at the top on mobile) when someone searches for a business, person, organisation, or brand. It displays key facts — name, location, description, website, social profiles, and more — pulled from various sources across the web.

Knowledge Panels are valuable because they increase your visibility in search results without requiring an additional click. They also signal credibility — Google only shows them for entities it can verify with sufficient confidence. Getting one, and then managing what it displays, is a worthwhile goal for any established business.

What Triggers a Knowledge Panel?

Knowledge Panels are generated automatically by Google’s Knowledge Graph — a vast database of entities and the relationships between them. Google compiles this information from many sources, including Wikipedia, Wikidata, your Google Business Profile, your website, and structured data markup (schema.org).

For local businesses, a verified Google Business Profile is the most direct path to a Knowledge Panel. For individuals — particularly public figures, authors, or professionals with a significant online presence — Wikipedia pages, Wikidata entries, and mentions on authoritative sites are key triggers.

There’s no formal application process. Google decides whether to show a panel based on whether it has enough reliable, consistent information about an entity. The more structured and consistent your information is across credible sources, the more likely a panel becomes.

How to Increase Your Chances of Getting a Panel

For businesses: claim and fully complete your Google Business Profile with accurate name, address, phone number, website, and category. Add your business to relevant directories — Yell, Thomson Local, Yelp, and industry-specific listings — using consistent name, address, and phone number (NAP) data across all of them. Inconsistencies confuse Google and reduce its confidence.

Add structured data markup to your website. For businesses, Organisation schema lets you explicitly declare your business name, address, contact details, social profiles, and more in a format Google can read directly from your site. This is one of the clearest signals you can send to Google’s Knowledge Graph.

A Wikipedia page is one of the strongest triggers for Knowledge Panels for individuals and larger organisations. However, Wikipedia has strict notability requirements — entries need to be verifiable from independent, reliable sources. If you don’t meet the threshold, pursuing other signals (Wikidata, consistent directory listings, authoritative press coverage) is more productive than attempting a Wikipedia entry prematurely.

How to Manage and Correct Your Knowledge Panel

Once a Knowledge Panel exists for your business or personal brand, you can claim it by clicking ‘Claim this Knowledge Panel’ in Google Search and verifying your identity. Once claimed, you can suggest edits and provide feedback on information you believe is incorrect.

Google pulls its panel information from multiple sources and may not update immediately when you make changes. Correcting information at the source — your Google Business Profile, your website schema, or the third-party site where an error originates — is usually more effective than simply flagging it to Google directly.