How to Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is the free listing that appears in Google Maps and the local “pack” of results. For a local business, optimising it is one of the highest-value things you can do.

Here’s how to get it right.

Complete every detail

Claim your profile and fill in everything: accurate name, address and phone number, opening hours, website, services and a clear description. Choose the most relevant primary category and add secondary ones. A complete profile ranks better and converts more.

Consistency matters — your details should match exactly what’s on your website and other listings.

Add photos and keep it active

Profiles with quality photos get far more engagement. Add images of your work, premises and team, and keep the profile active with regular posts and updates. Google rewards active, well-maintained profiles.

A neglected profile signals a neglected business — keep it fresh.

Build and respond to reviews

Reviews are a major ranking and trust factor. Make it easy for happy customers to leave one, and respond to every review — positive or negative — professionally. A steady stream of genuine reviews lifts both your visibility and your conversion rate.

We can set up a simple system to generate reviews consistently.

Keeping your profile active and visible

Google rewards profiles that are actively maintained. Posting updates — new services, seasonal offers, recent projects, awards — signals that the business is current and engaged. Aim for at least one post per fortnight. Profiles that go months without activity gradually lose ground to competitors who post consistently.

Answering questions in the Q&A section before customers ask them reduces friction and shows competence. Uploading new photos regularly keeps the profile fresh and gives searchers a more accurate view of the business. We set up and optimise Google Business Profiles for clients as part of every local SEO package.