PPC Advertising in Reading
Google Ads and PPC management with relentless optimisation and honest reporting.
Trusted by businesses across Norfolk & beyond
results-driven ppc advertising for Reading’s ambitious businesses
B2B PPC around Reading — targeting the right trade searches and job titles — can put a smaller supplier in front of decision-makers who'd never have found them otherwise.
Paid ads that turn a profit. We build and manage Google and Microsoft campaigns — Search, Shopping and Performance Max — with conversion tracking so you know exactly what every pound earns.
We optimise landing pages as well as ads, because clicks only matter if they convert.
If your site is doing any of this, it's costing you.
The quiet ways a Reading website leaks customers — and what we fix.
Invisible on Google
If you don't appear when people search, you don't exist. Most small-business sites have weak SEO foundations.
Looks dated
First impressions are instant. An old-looking site quietly tells people you are behind the times — even if you are not.
Built on borrowed time
Page builders and free themes work until they don't — an update breaks the layout and there's no one to call.
Trust signals missing
No reviews, no case studies, no clear "who are you" — visitors weigh up whether to trust you before they ever pick up the phone.
No clear next step
Pretty but passive. If it's not obvious how to enquire or buy, visitors simply leave.
One-size-fits-all copy
Stock text that could belong to any business tells visitors nothing about why they should choose you specifically.
Everything, end to end.
One senior team handling strategy, design, build and launch for Reading businesses.
Google & Microsoft Ads
Search, Shopping, Display and Performance Max.
Conversion tracking
Know exactly what every pound earns.
Landing page optimisation
Send paid traffic to pages built to convert.
Budget control
Spend mapped to ROI, scaled as it performs.
A/B testing
Continuous improvement of ads and pages.
Transparent reporting
No hidden margins.
What you actually get out of it.
Real commercial outcomes for Reading businesses — not vanity metrics.
- ✓Instant visibility at the top of Google
- ✓Leads and sales you can switch on today
- ✓Every pound tracked to a result
- ✓Wasted spend cut through constant optimisation
- ✓Landing pages that actually convert clicks
- ✓Scale up fast when the numbers work
A fit for businesses like yours.
From first-timers to established names in Reading.
New businesses
Get found immediately while SEO builds.
Seasonal businesses
Turn demand on and off as you need it.
eCommerce stores
Profitable Shopping and Performance Max campaigns.
Lead-gen businesses
A steady, measurable flow of enquiries.
Trade & B2B suppliers
Winning work from other businesses starts with looking credible before the first phone call.
Web Design in Reading
Xpose delivers professional web design and digital marketing to businesses across Reading, helping Thames Valley companies stand out in a highly competitive commercial landscape. From the town centre to the business parks of Green Park and Winnersh, our Norwich-based team builds sites that convert visitors into clients.
We also cover Wokingham, Bracknell, and Henley-on-Thames for businesses just outside Reading.
A clear path from first call to live.
No mystery, no jargon — four simple stages, and you always know where things are.
Understand
We dig into your business, your customers and your goals to expose what's really holding you back.
Shape
We design the look, structure and words around those goals — and show you, early and often.
Build
We build it fast, accessible and rock-solid, then test everything before it goes near live.
Look after
Once you're live we keep it secure, quick and current — and help you keep growing.
PPC Advertising FAQs — Reading.
The things people ask before getting started.
What budget do I need?
Do you offer full PPC management?
Are you a PPC agency or a freelancer?
How quickly will I see leads?
Do you manage the spend or do I pay Google directly?
Can Xpose work with Reading-based businesses remotely?
Do you understand the competitive business environment in Reading?
Do you build sites for B2B and trade businesses around Reading, not just consumer brands?
Other ways we can help.
Most projects combine a few of these.
We cover the whole county.
PPC Advertising for businesses in towns near Reading.
Guides you might find useful.
Ready to put your Reading business in a better light?
Book a free, no-pressure consultation — honest advice, fixed quote.
Let's put your business in a better light.
Book a free, no-pressure consultation. We'll talk through your goals and tell you honestly what we'd do — whether you work with us or not.