Your Website Launch Checklist

Launching a new website is exciting — but going live with something untested or incomplete can cost you. A proper pre-launch check makes sure everything works and nothing important is forgotten. Here’s a practical checklist.

Run through these before you flip the switch.

Test everything

Check every page, link, form and button on a range of devices and browsers. Make sure forms actually deliver their messages, that the site looks right on mobile, and that there are no broken links or missing images.

A few hours of testing prevents embarrassing (and costly) launch-day problems.

Cover the SEO and technical basics

Confirm every page has a unique title and description, that the site is set to be indexed (not accidentally hidden from Google), that SSL is active, and that any old URLs redirect properly so you don’t lose rankings.

Skip these and you can quietly tank your search visibility at launch.

Set up tracking, backups and security

Make sure analytics is in place to measure performance from day one, that backups and security are configured, and that the site is fast. Then submit your sitemap to Google so it finds your pages.

We handle a thorough launch process so your site goes live cleanly and safely.

The first month after launch

Submit your sitemap to Google Search Console within the first 48 hours so Google begins crawling your new site promptly. Check that your key pages are appearing in the Index Coverage report within two weeks. If pages are missing, investigate whether they are blocked by robots.txt or have incorrect canonical tags.

Monitor your site speed and Core Web Vitals in the first month — real-user data accumulates over time and may reveal issues that laboratory tests missed. Set up uptime monitoring (free tools like UptimeRobot check every five minutes) so you know immediately if the site goes down rather than discovering it from a lost customer.