How to Bundle Products to Increase Average Order Value

Bundling means selling several products together as a package, usually at a slightly better price than buying them separately. It is a simple way to lift your average order value, clear slower stock and make buying easier for the customer.

This guide covers the main types of bundle, how to price them, and how to present them so the value is obvious.

Why bundles work

A good bundle solves a problem for the customer by doing the thinking for them — here is everything you need for this job or occasion, in one click. That convenience, plus a small saving, makes the larger purchase feel like the smart choice.

For you, bundles raise the average order value and can shift products that move slowly on their own by pairing them with popular items. They also simplify gift-buying, which is valuable around the seasonal peaks.

Types of bundle to consider

Common formats include complementary bundles (products that naturally go together), themed or gift sets, “build your own” bundles where customers pick from a range, and starter kits that introduce someone to your products in one go.

You can also use bundles to clear stock by combining slower lines with bestsellers, or to launch new products by pairing them with familiar favourites so people try them with less hesitation.

Pricing and presentation

The saving should be enough to feel worthwhile but not so deep it destroys your margin. Make the value plain by showing what the items cost separately versus the bundle price, so the deal is obvious at a glance.

Present bundles as their own attractive offering, with a clear photo of everything included and a description of who it is for. A well-presented bundle often outsells the same items listed individually.